
Major new product launches with launch of More Food service brand
More Food to increase market exposure with brand new wholesale website – making it easier for foodservice and catering customers to order ambient and frozen products.
More Food, part of the Cake Brands group, have helped celebrate the 70th birthday of the NHS by donating some of their best selling cakes to local hospitals as they host tea parties for their patients.
Love Your Hospital is a dedicated charity for the Western Sussex Hospitals NHS Foundation Trust, who contacted More Food earlier this year to raise their awareness of the events to celebrate the anniversary.
Soon after being approached by Love Your Hospital, the team at More Food sent samples to both the hospitals and the charity. They supplied the tea parties with Raspberry Victoria Sponge cakes filled with raspberry jam and a light whipped buttercream, as well as Chocolate Fudge cakes topped with delicious chocolate fudge and Belgian milk chocolate curls. Between the hospitals, a total of 1,200 of More Food’s most popular and best selling cakes were donated.
A team of 11 worked on this project, with two baking, two icing and finishing, one cutting and six packing. More Food received specially made labels for the packaging featuring the Love Your Hospital logo, which were placed by hand on to each individual cake on the packing line, one by one.
The More Food team personally delivered the cakes to the hospitals on Monday 2nd July to St. Richards Chichester and Worthing hospitals.
“We feel privileged to have been asked to be a part of the celebration and share our delicious cakes with the patients of the local hospitals”, says Jayson Schieb, Managing Director of More Food, “we’re really excited to help with similar upcoming charity events in the future”.


More Food to increase market exposure with brand new wholesale website – making it easier for foodservice and catering customers to order ambient and frozen products.

More Food increase their market exposure with brand new wholesale website providing an easier way for catering and foodservice customers to order ambient and frozen cakes and desserts.

More Food have recently held a tasting session in their local Chichester Waitrose store, showcasing the lines they currently stock with the supermarket.